Youfoodz: In 2017/18, Youfoodz was a new packaged food brand in the Australian market. Most of their boxes ended up with wholesale chains. For a ready-to-eat food brand, ending up in whole-sale chains is not good news, particularly revenue-wise.

Youfoodz wanted to sell most of its food directly to consumers. And in order to get repeat purchases from consumers, one needs subscriptions. Being a new entrant, it was recommended that YouFoodz find an underserved section of the market. It was decided to market their products to nursing or expecting mothers. This also helped position their products as fresh and nutritious. And delivering twice a week to their subscribers strengthens the 'fresh' perception. The company started to see profits with demands from new regions.

Doorsplus is a door manufacturer and retailer in the Australian market. When they started out, their large-format stores were in the suburbs. However, with time, these stores are now in the middle of populated areas. Doorsplus developed their stores on rented land, and now these rentals are a significant cost on their PnL. After a thorough understanding of their value chain, it was understood that 70% of the space in each store could be let go. This space is currently used for storing inventory. A centralised inventory with a hub-and-spoke model was adopted. This resulted in decreased costs without impacting the customer experience or sales process.