Siddharth is an accomplished professional with over a decade of experience in developing and executing successful business strategies across diverse industries, including airlines, FMCG, retail, and e-commerce. Currently, he leads Digital strategy and business transformation efforts at Central Retail Corporation in Thailand. His current role focuses on becoming a market leader in delivering seamless omni-channel experiences and positioning Central Retail as a top player in the luxury retail industry.

Throughout the career, Siddharth has worked closely with senior leadership teams and renowned management consulting firms to tackle critical business challenges. He has been instrumental in driving business turnarounds, expanding into new markets, and implementing innovative business models. Siddharth's strategic thinking, valuable insights, and problem-solving skills have consistently contributed to the growth and success of the organizations he has been a part of.

Siddharth's educational background is equally impressive, with a degree from a prestigious government engineering institute in India and an International MBA from the renowned MIT Sloan School of Management. This combination of technical expertise and business acumen enables him to navigate complex business landscapes and deliver impactful results.