Incnut Lifestyle Retail Private Limited - Vedix: 2021 - Present. Spearheading expansion on marketplaces and fostering its exponential growth for a D2C-first beauty brand in the Beauty Segment.In a mere year, Ratna Widhani orchestrated an exceptional success narrative, driving a remarkable business growth of over 75% across Amazon and Flipkart. She adeptly orchestrated the integration of innovative platforms including Flipkart, Nykaa, Myntra, Big Basket, Cred, Woovly, Smytten, and Jiomart, employing strategic key account approaches. Her transformative impact notably extended to Amazon and Flipkart, resulting in significant revenue upswings and rapid Flipkart expansion within just 11 months.Ratna's initiatives streamlined operations, remarkably shortening delivery timelines from 4-5 days to an impressive 0-2 days through innovative regional replication alongside commendable CV improvements.Despite substantial growth, she maintained an impressive net margin range, skillfully utilizing marketplace waivers, FOC marketing visibility, and adept relationship management. Her strategic acumen elevated account health statuses to Platinum on Flipkart and Advanced on Amazon, achieved through meticulous execution of pivotal initiatives encompassing catalog hygiene, WH replication for efficient delivery, intensified search marketing, new marketplace integration, and rigorous alignment of marketplace SOPs and processes.

Vitalgear Asia Private Limited - Caterpillar : 2017-2019 . Spearheading the advancement of upscale luggage and travel brands within the competitive, price-sensitive e-commerce landscape. Creating a distinctive brand proposition and cultivating a lifestyle positioning, diverging from conventional category-based strategies.Her tenure at Vital Gear Asia stands as a shining example of transformative leadership and strategic prowess. Under her visionary guidance, she orchestrated a triumphant success narrative that reverberated through business expansion, operational excellence, and strategic ingenuity. With Ratna at the helm, the company achieved a remarkable 50% year-on-year growth, an extraordinary accomplishment within a mere two years. Ratna's adept management of Ecommerce Business Operations was instrumental, encompassing not only effective business oversight but also the orchestration of marketing strategies across prominent online platforms like Myntra, Amazon, and Flipkart. Her meticulous approach yielded significant results, notably reducing yearly return rates from 36% to 26%. Her marketing finesse was evident in maintaining a commendable advertising costs-to-revenue ratio, enhancing brand pages, and subsequently elevating conversions and visibility, showcasing her knack for driving engagement. Her financial acumen came to the fore with adept P&L and cash flow management, leading to an optimized and stable realized Gross margin. Ratna's tenure at Vital Gear Asia showcased her remarkable ability to steer growth, amplify operational efficiency, and craft innovative strategies, solidifying her reputation as a transformative leader.