Ranjan
Ranjan
Managing Partner
Ranjan is an accomplished marketeer, strategist, consultant, and innovator with over 25 years of experience. He’s a leader in driving business growth and success. His entrepreneurial mindset, business acumen, and innovative strategic thinking has enabled him to develop, nurture, and launch several brands, helping them grow from strength to strength. Developing New Markets and Disruptive Brands, facilitating Market Turnarounds and winning Consumers as well as Marketing & Advertising Awards, capsulate his journey well
He has worked in over 30 domains, strategizing for and marketing 75+ top MNCs & National Brands in APAC, EMEA & USA markets. He has launched 12+ global brands in India besides shaping and launching 15+ successful large start-ups in APAC, the USA, the Middle East, and Canada.
An idea person, constantly seeking new and innovative ways to drive business success, Ranjan has been an enabler of success for several brands. As a skilled communicator and relationship-builder, he has built strong partnerships with clients, stakeholders, and industry leaders, earning a reputation for delivering exceptional value and driving business success.
Dalmia Bharat, Hippo Stores | A disruption in Building Products Industry | 2020 –22 | B2B & B2C | Marketing & Advertising Strategy Leader
His Roles & Achievements – Heading Hippo’s Marketing Agency, Ranjan, with the leadership of Hippo Stores, successfully disrupted to create a new category in the industry. He led multiple teams to strategize, plan and develop the brand & its voice, it’s 3600 GTM & Integrated Marketing Strategy, Online & Offline Content Strategy, Launch & Growth Campaigns, Films, etc. for an instant 1st movers' advantage. He won 7 national & Int. coveted Marketing, Advertising & Design Awards for his work for Hippo Stores.
Snapdeal | One of the first Indian Unicorn E-commerce Brands | 2009 – 10 | Marketing Leader
His Roles & Achievements- Ranjan played a key role in developing the very E-commerce market in India (despite the hostile B2B & B2C sentiments post .com crash) alongside budgeting, developing, launching and promoting one of the very 1st Indian E-commerce unicorn brands. He created a new market base through unconventional Market Planning to gain momentum with its B2B & B2C TG. Few of his Innovations with Media Planning and Content Marketing turned into rule of thumb.