Raashi
Raashi
Senior Partner
Raashi is an experienced and astute Business Director and Brand Consultant with a demonstrated history of working in the marketing and advertising industry. She’s skilled in Marketing Management, Brand Management, Strategy and Planning, Customer Relationship Management (CRM), Account Management, and Business Development. She has launched, promoted, and managed brands across industries and verticals. She has also spearheaded the brand development and brand management and success journeys of many start-ups.
Market research, Marketing Strategy, Brand Development, Brand Management, Go to market strategy, Content creation and Creative Development are aspects of marketing -communication are her strong suit.
The strategy-based, market and client-centric approach she has is her biggest strength. She’s a peoples person, which is why nurturing long-lasting relations with brands and businesses comes naturally to her.
Dalmia Bharat, Hippo Stores | Building Products Retail B2B & B2C Brand | Disrupted the building products’ market, earned the brand its first mover’s advantage.
KRA - Brand Marketing & Management
What She handled - Strategized & developed the brand, created content, advertised & marketed India's first disruption in an omnichannel aggregation of building & construction material. Won 6 coveted marketing awards.
Her skills at play – Brand development, entrepreneurial product marketing, category creation, innovative content & integrated advertising campaigns, marketing & creative strategy, go to market strategy
TheThe Brand is now a force to reckon with and is expanding and growing rapidly.
SBL (Sushma Buildtech Ltd) | Real Estate & Infrastructure Brand | Enabled the Brand to command premium pricing in a declining market
KRA – Marketing, Strategies, 360 degrees of Advertising
What She Handled – Restructured the brand proposition and its promises to make it an aspirational brand for its quality, delivery, and vision. Improved brand’s consumer experience and leveraged positive rub off from one project to another.
Her skills at play – She Recalibrated brand for business growth, consumer insight, consumer buying behavior, pricing strategy, integrated marketing, digital strategies and social media marketing. She led a team of marketers, designers, content creators and digital marketers and conceptualized, developed, and deployed an integrated campaign in uplifting the brand image. She also led the development of projects and their launch, ensuring each effort was being enhanced by the continuous brand building exercise. Her efforts resulted in Sushma Buildtech becoming one of the top Real Estate Developers of Punjab.