Senior Consultant
Result-oriented, seasoned digital professional with 15 years of experience in B2B, B2C, and D2C verticals. Leader in getting measurable outputs that build a brand and drive sales. Worked with start-ups to build brands and marketing strategies to achieve goals by implementing digital automation tools with innovative strategies
• Worked with the product teams to promote and support new launches and ensured products were positioned effectively in the market, with a conversion rate improvement of 15%.
• Led and developed global go-to-market strategies through thought leadership. Evaluated emerging technologies, planned and executed all digital marketing campaigns (earned, owned, and paid), including SEO/SEM,O+O, social media, influencers, video, display, and programmatic campaigns, and analysed and reported on KPIs and ROIs to validate and demonstrate the success of marketing campaigns, resulting in 25 to 30% growth MOM with a 64% decline in CAC.
• Mapped the consumer decision journey for the product with inputs from the team and users to define the CLV of users.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Led a team of marketing professionals and created successful, cost-effective marketing campaigns that increased growth by 25%.
• Researched and identified new markets for products (new launches) and services
• Implemented a targeted marketing strategy that led to a 20% increase in web traffic and 15% increase in sales from India.
• Analysis of marketing data to identify areas of opportunity and recommend strategies for improvement
• Formulation of process re-engineering and consequent information planning strategies and provide recommendations for implementation,
• Conducted Case-studies, Roadshows, Tradeshows, Webinars, Podcasts, Events and participation in events and inclined the MQL’s from 10% to 60%
• Led Technology and digital deployments for events to qualify quality MQL’s and smoothening User engagement journey.
• Owned overall strategy and execution of demand generation programs to drive inbound leads across multiple channels.
• Develop and execute comprehensive demand generation strategies that increase lead flow and drive revenue growth
• Partner with sales, product, and marketing team to create engaging content to drive top-of-the-funnel leads.
• Generated lead nurturing programs for leads movements in funnel and sales conversion.