Competitor analysis: We analyze the prices of similar products or services offered by competitors, to help the company understand the competitive landscape and to inform the pricing strategy.
Cost structure analysis: We analyze the cost structure of the company, to ensure that the price accurately reflects the cost of producing and delivering the product or service.
Value proposition analysis: We help a company to understand the value that its product or service provides to the customer, and to use this information to inform the pricing strategy.
Pricing model development: Fox&Angel develops a pricing model that takes into consideration the cost structure, value proposition, and competitor analysis.
Implementation support: Our team of Pricing Strategy Consultants provide support to the company throughout the implementation of the pricing strategy, including coaching, training, and guidance.
Ongoing monitoring and analysis: We also monitor and analyze the impact of the pricing strategy on the company's performance and make recommendations for improvement.
An effective pricing strategy is critical to the success of any business. At Fox & Angel, our business strategy consulting services take a data-driven, customer-focused approach to pricing, helping companies optimize their pricing for maximum profitability and competitive advantage.
Pricing strategy refers to the approach a company takes to setting the price for its products or services. A well-designed pricing strategy can help a company to achieve its business goals, such as increasing revenue, increasing market share, or improving profitability.
While designing the pricing strategy, Fox&Angel takes into consideration the following factors:
Cost structure:The cost of producing and delivering the product or service must be taken into account when setting the price.
Value to the customer: The price should reflect the value that the product or service provides to the customer.
Competitor analysis: The prices of similar products or services offered by competitors must be taken into account when setting the price.
Market conditions: The overall economic climate, as well as the specific conditions of the target market, must be taken into account when setting the price.
Company goals: The company's goals, such as increasing revenue or improving profitability, must be taken into account when setting the price.
There are several pricing strategies that Fox&Angel suggests its clients, including:
Cost-plus pricing: This involves setting the price based on the cost of producing and delivering the product or service, plus a markup.
Value-based pricing: This involves setting the price based on the value that the product or service provides to the customer.
Penetration pricing: This involves setting a low initial price to quickly gain market share and then raising the price over time.
Skimming pricing: This involves setting a high initial price and then gradually lowering the price over time.
Dynamic pricing: This involves adjusting the price in real-time based on market conditions and customer behaviour.
We choose the pricing strategy that best aligns with your business goals and take into consideration the specific market conditions and the target customers.