Launch In India Strategy

Launch In India Strategy

What's In It For You

India being a hotbed of opportunities this decade, has been going through a profound shift at the intersection of consumerism and entrepreneurship, evoking behavioural patterns that are more than interesting to observe, and problems ever so enticing to solve.
This mammoth task is what our experts are best at. The custom developed business and marketing strategy is personally curated by industries’ top CEOs, CMOs, COOs, CFOs, and other senior experts from Indian and global market space. The strategy is carefully put together by industry veterans who have launched, managed, promoted and upscaled top International Brands in India. A perfect blend of young innovative energy, seasoned with mature guidance; this strategy document is a reliable key to success in the Indian market. It contains detailed macro and micro aspects that your brand should focus on. The ‘Launch In India Strategy’ also has an action plan and roll-your -sleeves- up steps to get started with.
A thorough market assessment, competitor mapping, consumer behavior research, value chain mapping aids in formulating a launch strategy. The strategy by a strategy consulting firm, Fox&Angel, is a comprehensive roadmap encompassing the market and target segment, category offerings, distribution strategy, roll out and expansion plan. A financial plan as per the suggested strategy, which highlights revenue, operating expenses, investment requirements and working capital requirements is given as well.

India is a market full of amazing opportunities in almost all sectors. Its young population is leading the consumer market and creating a multitude of parallel industries besides fueling the growth of the existing ones. As one of world’s top economies, the accessibility of the Indian market makes it very attractive for foreign companies. The Indian government is not only welcoming investments in the country, but also facilitating it. This is different from the rest of the world as most of the biggest economies across the world are averse to global companies. The availability of a vast pool of educated, skilled and tech savvy human capital, which is very affordable, adds to the appeal of India.

India is the only large market on the planet that is growing consistently over 7%-year after year despite all odds that global market has faced. This scale and speed are unparalleled. It’s going to remain the world’s youngest nation with best and largest talent pool for next few decades to come. The entry into the Indian market is different from other markets in several ways:
Diverse and complex: India is a diverse country with a complex market, due to its diverse cultural, linguistic, and regional differences. Companies operating in India need to understand and cater to these differences to be successful.
Price sensitivity: Indian consumers are price-sensitive, and price is a significant factor in purchasing decisions. Companies need to consider this while pricing their products and services.
Growing digital economy: India is a rapidly growing digital economy, with a large number of tech startups and established tech companies. This presents opportunities for companies in the technology sector.
Young and aspirational: India has a young and aspirational population, with a large percentage of its population below the age of 25. Companies targeting this segment need to understand their aspirations and preferences.
Growing middle class: India's middle class is growing rapidly, presenting an opportunity for companies targeting this segment.
Overall, the Indian market is unique and presents its own set of challenges and opportunities. Companies operating in India need to understand these differences and be well-prepared to succeed in the market.

India is considered a great investment destination for several reasons:
Large market: India has a large and growing population of over 1.3 billion people, with a rapidly expanding middle class, making it a significant market for goods and services.
Growing economy: India has one of the fastest-growing economies in the world, with a gross domestic product (GDP) growth rate of over 7%. This growth presents numerous opportunities for foreign investors.
Favourable government policies: The Indian government has implemented several policies to attract foreign investment, such as tax incentives, relaxed regulations, and the creation of special economic zones.
Skilled workforce: India has a large pool of highly educated and skilled labour, making it an attractive destination for companies looking to set up operations in the country.
Diversified sectors: India has a diverse range of sectors open for foreign investment, including manufacturing, services, and infrastructure, offering investors a range of opportunities to explore.
Growing digital economy: India has a rapidly growing digital economy, with a large number of tech start-ups and established tech companies, making it an attractive destination for investors in the technology sector.
Strategic location: India's strategic location at the crossroads of major shipping lanes, connecting Asia, Europe, and Africa, makes it an ideal hub for trade and investment.
Overall, India's large market, growing economy, favourable government policies, skilled workforce, diversified sectors, and growing digital economy make it a great investment destination for the entire world.

Here are a few interesting facts about the Indian consumer, market, and economy that are intriguing:
Young population: India has a young population, with more than half of its population below the age of 25, making it a significant market for consumer goods and services.
Growing middle class: India has a rapidly growing middle class, which is expected to reach over 600 million people by 2030. This presents a significant opportunity for companies targeting the middle class consumer segment.
Mobile-first market: India is a mobile-first market, with over 1 billion mobile phone users, making it an attractive market for companies in the mobile phone and mobile-based services sector.
Digital transformation: India is undergoing a digital transformation, with a rapidly growing digital economy, increasing digital literacy, and widespread adoption of digital services.
Diversified sectors: India has a diverse range of sectors open for foreign investment, including manufacturing, services, and infrastructure, offering investors a range of opportunities to explore.
Emerging e-commerce market: India's e-commerce market is growing rapidly, with an estimated worth of over $100 billion, making it an attractive destination for e-commerce companies.
Growing spending power: India's consumers are becoming more affluent, and their spending power is increasing, presenting opportunities for companies targeting the premium and luxury segments.
Consumer-focused economy: India's economy is shifting from being driven by investment to being driven by consumption, with the consumer sector becoming a significant contributor to economic growth.
Overall, India's young population, growing middle class, mobile-first market, digital transformation, emerging e-commerce market, growing spending power, and consumer-focused economy present numerous opportunities like franchising in India for companies targeting the Indian consumer market.

The value of having a strategy is critical when expanding into the Indian market. A well-thought-out strategy helps companies identify the key opportunities and challenges in the market, prioritize their actions, and allocate resources effectively. Here are some reasons why a detailed strategy is important:
Understanding the market: India is a diverse and complex market with a wide range of cultural, linguistic, and regional differences. A strategy helps companies understand the market and make informed decisions.
Making informed decisions: A strategy helps companies prioritize their actions, allocate resources effectively, and make informed decisions, increasing their chances of success in the market.
Identifying risks and opportunities: A strategy helps companies identify the key risks and opportunities in the market and plan accordingly.
Staying focused: A strategy helps companies stay focused on their goals and avoid getting side tracked by irrelevant or low-priority initiatives.
Some examples of companies that have failed in the Indian market include Walmart and Carrefour, which struggled with the complex regulatory environment and local competition. On the other hand, some companies that have been successful in the Indian market include Coca-Cola, which has been successful in the Indian market due to its focus on local adaptation and partnerships with local companies, and Samsung, which has been successful due to its focus on product innovation and marketing.
Overall, a detailed strategy is important for companies expanding into the Indian market as it helps them understand the market, make informed decisions, identify risks and opportunities, and stay focused on their goals.
Fox&Angel as the strategy consultant can help a company entering the Indian market in several ways:
Market analysis: A strategy consultant can provide a comprehensive analysis of the Indian market, including consumer behaviour, market trends, and competitive landscape, which can help companies make informed decisions about entering the market.
Regulatory analysis: A strategy consultant can provide a detailed analysis of the regulatory environment in India, including the various laws and regulations that impact the market and help companies understand the complexities of the regulatory environment.
Entry strategy development: A strategy consultant can help companies develop an effective entry strategy for the Indian market, including identification of target segments, marketing and sales strategies, and distribution channels.
Partner identification and evaluation: A strategy consultant can help companies identify potential partners and evaluate their suitability, which can be critical to success in the Indian market.
Market entry support: A strategy consultant can provide support and guidance during the market entry process, including assistance with local market setup and local partner negotiations.
Ongoing support: A strategy consultant can provide ongoing support and guidance as companies expand and grow their operations in the Indian market.

Overall, we at Fox&Angel, one of the best business strategy consulting firms, can provide valuable support and guidance to companies entering the Indian market, helping them navigate the complexities of the market, develop an effective entry strategy, and achieve long-term success

Many international companies have evolved their presence in India into structures different from those at the time they entered the market. Some come as independent entities but later get into a join venture. Some come with a certain product/ service , popular in other countries but then, later introduce a different product/ service , which is more in sync with the customer requirement and expectations.

Launch in India strategy by Fox&Angel becomes a blueprint of all the steps required to bring a new product or service to India and is designed to mitigate risk inherent to doing it. Creating a launch in-India strategy is as important for established businesses as it is for brand new entrepreneurial endeavours. This comprehensive plan will be provided by Fox & Angel and includes target market profiles, a concrete sales and distribution strategy and a marketing plan that will help them better to invest in India.
 This strategy by Fox&Angel covers all the dos and don’ts of all the investment options in India, know how’s, regulations etc. , and helps you leverage the scope and demand , while negating the not so favourable factors. Fox&Angels launch strategy will outline the target market, time, media vehicles and channels of launch , pricing strategy, sales strategy , marketing strategy etc.

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